Simplicity is Beauty

For many, tranquility is synonymous with an opportunity to reflect on the day's events. Through analysing how one uses the myriad of instruments to communicate with others, one can hone the art of persuasion in order to communicate effectively with others. A modest man will mince and chew his words before they turn vocal;a vain one speaks volumes without careful thought.

Saturday, February 14, 2009

Business Correspondence Critique (Post #3)

The following is a short, edited excerpt from an email reply with regards to an enquiry that I sent to the Land Transport Authority(LTA):

Feedback Reply from LTA‏
From:feedback@lta.gov.sg
To: ***@***.com

Our Ref: LTA/CSV/***
Date : **-***-20**
Tel : 1800 - ***
Fax : 6*** ****



Dear Mr ***

Celica
SS1 Legal Exhaust Systems
FEEDBACK NUMBER: 738808

We refer to your email dated ** *** 20**.

We wish to inform you the following makes of aftermarket exhaust systems have been approved for Toyota Celica. You may wish to contact the respective authorised agents to check for the availability of the approved exhaust systems. Their details are as follow:

1) HKS
Address:
***
2) APEXi
Address:
***
3) SUPERSPRINT
Address:
***
4) REMUS
Address:
***

Please note that every vehicle fitted with an approved after-market exhaust system will be required to produce for an inspection a JASMA certificate at any of the LTA-authorised inspection centres. The certificate for the after-market exhaust system is also required to be presented for verification during the inspection. An application fee of $20 and inspection fee of $30 (both exclusive of GST) will be payable to the inspection centre.

You can submit the documents to the LTA's Vehicle Engineering Division at 10 Sin Ming Drive, Singapore 575701.

We hope the above addresses your query.

Once again, we thank you for your feedback.

Yours sincerely,

(SIGNED IN LOTUS NOTES)
**** *** ***
for DEPUTY DIRECTOR
VEHICLE ENGINEERING DIVISIONLAND TRANSPORT AUTHORITY

===============================================================
Due to the lack of clarification on pg 72, para 2.2.1.3, "The Science of Effective Communication in the Workplace" , on the proper format & layout of how emails should be crafted in a formal note, the analysis of the above email shall be based upon the cross-referencing of benchmarks from other business correspondences.

Overall, the above showed the proficiency expected of an email dispatched on behalf of a government body; standard components in the format such as the date, recipient’s name & address, salutation, subject line, complimentary close and the signature & sender’s names are in place. However, the subject line seemed to follow that of an automated reply template which does not indicate the essence of the email. Also, the inconsistency in terms of punctuation, i.e. the comma following the recipient’s name & the complimentary close, is evident. The layout was aligned to the left, but lacked justification.

With respect to the 7 C's of writing, courtesy was well-adressed: phrases like 'you may wish', 'please note', 'we hope', & 'thank you' were used in the reply. The usage of formal english and absence of awkward grammatical or vocabulary errors ensured correctness was achieved. Despite my editing of specific details, the conciseness of the reply was distinct: the issue and solutions were addressed without beating about the bush. Proper paragraphing, coupled with a systematic solution approach, presented clarity in the reply. A logical linking of ideas demonstrated coherence. However, more conjunctions and transitional phrases could be utilised in the paragraph following the distributors' details to illustrate cohesion. As the authorising body in Singapore for vehicle legislations, LTA cannot quote any other government body in a bid to substantiate the concreteness of its claims; LTA, however, had given exact figures for the processsing fees. The completeness of the reply ensured that i had all the details I required from my enquiry to LTA.

2 comments:

  1. Hi Desmond,

    That was an interesting email which clearly defined your interest. I agree that the email was crafted in an appropriate format, with the proper usage of salutation, an informative subject heading, and appropriate enclosure with the job position of the sender proving that the information provided was from an accurate source. Just as you pointed out, I noticed the inconsistency in the use of comma after the salutation and the enclosure as well. This minute mistake which could have been casually overlooked, since a similar mistake occurred in my business correspondence as well. I felt that the tone of the email was professional and business-like which was appropriate since the sender was representing an important government organization.

    I agree that the email was courteous. This is important in any business correspondence as it helps build rapport between the company and the recipient. Concreteness can also be seen in the inclusion of addresses of the authorized agents. I agree that the good use of paragraphing contributed to clarity of the message. Moreover, I felt that the structuring of short sentences made reading the message easy for the reader. The email was concise since there were no wordy expressions and there was extensive use of active-voice sentences, which also emphasizes the subject. As you mentioned, the email was detailed in the stating the required information of the products as well as including details on the administrative procedures which have to be followed after the purchase of the products. This makes the message complete. However, there could have been further information on where LTA-authorised inspection centres were located. A website related to such administrative procedures could have been provided as well. I observed coherence in the email as there was proper ordering of topics, which contributed to ease in understanding the message though I had limited knowledge in the purchasing of car exhaust systems. Lastly, I agree that there was correctness in the email through the use of formal English. Overall, I felt that the email was effective in portraying professionalism of the organization.

    Good effort in the critique Desmond.

    Cheers,
    Bryan

    ReplyDelete
  2. Hi Desmond,

    I agree with you that the email was a fair illustration of a formal letter, for the same reasons you described above

    As for the paragraph after the distributors' details, I felt that transitional phrases were omitted was to achieve succinctness. However, I agree it'll be better to include them to improve fluidity of main ideas.

    Thanks for sharing the letter. Your critique was comprehensive and was written in good English.

    Regards,
    Mario

    ReplyDelete